EliseAI offers comprehensive tools and strategies for your marketing teams, including ILS Syndication, Prospect Campaigns, and Marketing Reports. Use these tools to:
- Eliminate discrepancies between PMS data, EliseAI listings, and third-party ILS platforms through automated syndication.
- Standardize marketing operations across communities for consistent branding and reporting.
- Track campaign effectiveness with clear ROI metrics such as cost-per-lead, conversion rate, and engagement trends.
Syndication and Marketing Settings
Syndication keeps your listings accurate and up-to-date across leading Internet Listing Services (ILSs).
Instead of updating each site manually, EliseAI automatically syndicates your property info. This means we distribute your community, unit, pricing, and availability data to any ILS where you market your properties.
We offer this service at no additional cost.
See the Syndication and Marketing Settings section for more information.
Specials and Campaigns
Specials
Boost your lead-to-lease rates with specials and incentives. You can use specials from your PMS or property websites. You can also create new specials directly in the AI Portal. Your AI Assistant can then:
- Answer prospect questions about specials.
- Proactively offer specials in its initial outreach, if enabled.
See the Specials article for detailed setup instructions.
Campaigns
Once you configure specials, you can add them to prospect campaigns. This feature allows you to create quick, highly customizable campaigns across multiple channels.
You can send campaigns to specific prospects based on factors like application status and preferred layout. In addition, you can send campaigns immediately or schedule them for a later time.
See Prospect Mass Messages and Campaigns for more information.
Campaigns Reporting
The Campaigns Reporting Dashboard tracks delivered and opened rates for each campaign. Use this dashboard to measure prospect engagement and find opportunities for improvement.
See Understanding Your Reporting Dashboard - Campaigns for details.
Marketing ROI and Spend Reports
Your Marketing Attribution and Multi-Touch Report visualizes how prospects interact with your marketing channels before scheduling tours, submitting applications, or signing leases. Use this powerful tool to analyze your organization's marketing efficiency and track spending across all your channels.
See the following articles for details:
- Marketing Attribution and Multi-Touch Report
- Marketing Spend Report and Contracts
- Multi-Touch Reporting FAQ
In addition, you can integrate your organization's Google Ads data into your Spend Report. This feature supports accurate, up-to-date spend data with no manual uploads required.
See EliseCRM / Google Ad Spend Integration for details.
Website DNI
Dynamic Number Insertion (DNI) is a powerful tool that assigns unique phone numbers to different marketing sources. This allows you to:
- Track Inbound Calls: Identify which marketing channels are generating phone inquiries.
- Measure Campaign Effectiveness: Analyze the performance of each source based on call volume and conversions.
- Optimize Marketing Spend: Allocate resources to the most effective channels.
For setup instructions, see Managing Marketing Sources with Website DNI.