Marketing Spend Report and Contracts

Use your Marketing Spend Report and Contracts to track your marketing contracts and integrate them into a comprehensive marketing cost report.

To access your report, click Reports in your AI Portal's left sidebar, then click Marketing ROI. 

Click the Spend Report tab to access your spend report. 

Click Contracts to access your marketing contracts. 

Key Features

1. Track Marketing Contracts: Use the page to monitor and manage all your marketing contracts directly within AI Portal.

2. Spend Attribution Reporting: Generate detailed marketing spend reports at various levels:

   • Community

   • Community Group Group

   • Organization

3. Intelligent Credit Attribution: Determine the true impact of each source in the prospect journey with the ability to toggle between different attribution types:
   • First Touch
   • Last Touch
   • Equal Proportion (across all touch points)
   • Smart AI (smart credit to each touchpoint)

4. Customizable Calculations: Define the type of contract, specify the contract value, and set the start and end dates to accurately calculate and report your marketing spend.

Manage Contracts

Use the Contracts tab to add, edit, delete, and view your existing marketing source contracts.

To add a new contract, click the Add Contract button on the right side. This opens the Add Contract window.

All fields in the window are required, except Contract End Date and Contract Name.

Please note that:

• Checking the Apply to Organization box will override any communities selected in the dropdown.
• Contracts without an end date are assumed to be ongoing.
• Expired contracts will remain visible until manually removed.
• Adding or editing contracts will immediately update the your Spending Report data.

Contract Types

• Total Contract Value: Flat-rate, one-time fee

• Per Month: Recurring monthly fee

• Per Lead: Fee per lead

• Per Lease: Fee per lease

Spend Report

The Spend Report tab shows an overview of your existing marketing source contracts.

The default view shows the current month-to-date for your organization, and you can adjust the date range as needed.

To break down the spend report further, select a building or building group from the Community dropdown. Clearing the dropdown or selecting "All Communities" will return to the organization-level breakdown.

By default, the Split by Community toggle is switched on for organization or building group-level reports.

• When ON, all buildings with marketing source, lead, or lease information are displayed by building + marketing source

• When OFF, records are grouped by marketing source, combining leads, leases, and marketing spend

Spend Calculation Logic

The calculation logic used when generating spending reports differs depending on the Contract Type and whether the contract is applicable for an individual building, building group, or entire organization.

Contract Value (Flat Rate)

• Individual Building: Spend = Contract Value

• Building Group: Spend = Contract Value / Number of buildings in the group

• Organization: Spend = Contract Value / Number of buildings in the organization

Per Month

Per Month Spend is calculated by first dividing the Contract Value by 30 (the average number of days per month**). This result is then multiplied by the number of days of overlap between the reporting start/end range and the contract start/end range.

Spend = ( Contract Value / 30 ) * ( Number of overlap days between reporting range and contract range )

**Note that because we use the average amount of days per month, the final spend calculation may differ very slightly from the actual spend amount.

Per Lead

Spend = ( Number of Leads ) * ( Contract Value )

During calculation, leads are broken down into a daily view and calculation is only applied to leads within an active contract range.

Per Lease

Spend = ( Number of Leases ) * ( Contract Value )

During calculation, leases are broken down into a daily view and calculation is only applied to leases within an active contract range.

For an example of a Per Lease spending calculation, see the above Per Lead breakdown. The same logic applies.