Your LeasingAI Assistant sends proactive messages and follow-ups to prospects in each stage of the leasing funnel. This helps your organization maximize prospect engagement, tours, and applications.
See EliseAI's Integrations List for CRM / PMS software you can use with LeasingAI.
Leasing Message Overview
To view leasing messages sent to a prospect, click on their name in the Tasks or Prospect Contacts page. This opens the prospect's guest card and conversation history.
Please note that:
- Your AI Assistant DOES NOT send proactive leasing messages to prospects that have fully opted out from all communication channels.
- See Unsubscribe & Opt-on Behavior for more information.
- By default, your AI Assistant DOES NOT reach out to prospects that have started applications.
- See AI Engagement with Applicants for details.
- Your AI Assistant pauses proactive follow-ups for prospects it adds to a community's interest list, unless it offers them an alternative in the same message, such as an available layout or a nearby community.
- See Unit Interest List Feature for when follow-ups pause and resume.
- If your organization has not launched Prospect Owner, responding to a prospect in a leasing conversation may automatically disable AI Assistant outreach.
- See Prospect Owner and Agent Takeover for general information.
- See our Leasing Workflow articles for instructions on your specific CRM.
- By default, if AI outreach is disabled in a prospect conversation, it automatically reactivates after a prospect's scheduled tour slot.
- Please submit a ticket if you would like the AI to remain disabled after a prospect's tour slot.
- The specific language of LeasingAI messages may depend on:
- Your LeasingAI Settings
- The specific prospect, community, and conversation.
| NOTE: We do not offer a Do Not Contact list for prospect conversations. This feature is available for resident conversations only. |
Introduction Message
In its first message to prospects, your AI Assistant introduces itself. Depending on your settings, the AI may also:
- List units that suit the prospect's needs.
- NOTE: Your AI Assistant only lists one unit in SMS intro messages.
- Collect information required by your LeasingAI Settings: Preferred layouts, move-in dates, and so on.
- List the tour types offered by your community.
- Offer to book a tour.
- Send an application link.
See the screenshots below for examples.
Tour Confirmation Message
When a prospect books a tour, your AI Assistant sends a tour confirmation message. This includes:
- Tour Date and Time
- Community Address or Map Link
- Access Instructions
Your AI Assistant always separates tour confirmation messages from additional responses. This ensures that prospects receive simple, easy-to-read tour confirmation messages.
Tour Reminder Messages
Prospects who book a tour automatically receive reminder messages leading up to their appointment. The number of reminders they receive, and when those reminders are sent, depends on how far in advance the tour was booked.
Reminder Schedule
| Time Between Booking and Tour | Reminders Sent |
|---|---|
| 48+ hours in advance | Two reminders: one 24 hours before the tour, and one 3 hours before the tour |
| 24–48 hours in advance | One reminder, 3 hours before the tour |
| 3–24 hours in advance | One reminder, 1 hour before the tour |
| Less than 3 hours in advance | No reminder. The AI only sends a confirmation message |
Reminder Behavior
Reminder times shift around active sending windows.
- Reminders are only sent during a specific range of local hours. This is called the "active sending window." For most US states, this window is 9 AM–8 PM local time.
- If a reminder's calculated send time falls before 9 AM, it gets pushed to 9 AM that same day.
- If the send time falls at or after the window's end time, it gets pushed to 9 AM the next day.
Rescheduled tours get a fresh reminder schedule. If a prospect reschedules their tour, the system automatically recalculates all reminders based on the new tour time.
Does Reminder Timing Change if the Prospect Confirms?
No, the schedule stays fixed.
- Confirming attendance does not change reminder timing or scheduling in any way.
- A prospect who confirms still receives all of their remaining scheduled reminders, exactly as planned.
However, the wording of the second reminder may change.
- If a prospect sends a message after receiving their first reminder, the system checks that conversation before sending the second one.
- If the prospect already confirmed, the second reminder is rewritten to acknowledge that confirmation naturally rather than asking them to confirm again.
What happens if a prospect cancels?
If a prospect cancels their tour, all related messages are cancelled.
Follow-ups Overview
After its introduction, your AI Assistant continues to reach out to a prospect through follow-up messages if the prospect stops responding. The timing of follow-ups is determined by a preset frequency.
The tables below outline the default language and frequency of follow-ups. Note that exact message content may vary depending on your organization's preferences and AI personality type.
See Best Practices for Customizing Proactive Message Scripting for guidance on scripting Leasing follow-ups.
| NOTE: EliseAI strongly recommends using the default message timing cadence. This cadence is the standard configuration supported by EliseAI, and it is designed to balance timely follow-up with prospect engagement. Changes to message timing should only be made in specific use cases and must be requested through the EliseAI team. |
Types of Follow-ups
Pre-tour follow-ups are sent to prospects who have not yet scheduled a tour at your property.
- Your AI Assistant can call unresponsive pre-tour prospects in addition to sending SMS/email messages. Submit a ticket to enable this.
- Note that this feature may only be available in select U.S. States.
Post-tour follow-ups are sent after the prospect has toured and the event has been marked as "show".
- Your AI Assistant uses unique follow-up language for prospects who take AI-Guided Tours. These follow-ups avoid mentioning live leasing agents to prevent any confusion.
No show follow-ups are sent if a tour is marked "no show" or if a tour is not marked as "show" or "no show" within an hour of the tour's end time.
Long term pre-tour or post-tour follow-ups are sent when a prospect has not replied to the conversation for an extended period of time and a preferred move-in date has been captured and saved in their leasing preferences. In these cases, long term follow-ups begin 90 days before the prospect's preferred move-in date and continue until roughly a year after the move-in date.
Default Cadences and Follow-up Language
Pre-tour
| # | TIMING | LANGUAGE |
|---|---|---|
Post-tour
| # | TIMING | LANGUAGE |
No Show
| # | TIMING | LANGUAGE |
Long Term Pre-tour
| # | TIMING | LANGUAGE |
Long Term Post-tour
| # | TIMING | LANGUAGE |
Message Tags
The conversation viewer displays Reason Tags on all leasing outreach messages. This promotes visibility into why your AI Assistant sent specific messages to a prospect.