To access your reporting dashboard for leasing, open app.meetelise.com and navigate to the Reports tab on the left sidebar. From the dropdown, select Leasing.
To set up your data, adjust the start and end dates on the right sidebar. You can also separate out your reporting by Community or Community Group in their respective dropdowns. By default, all communities in your organization are selected.
The Portfolio Summary tab offers a summary view of your LeasingAI data for the selected date range. You can hover over various data points on the page to open an information tooltip that explains each metric.
Traffic
View your total traffic at the top of the page, including the number of leads handled by your AI Assistant, the percentage breakdown by channel (Email, SMS, etc.), and the number of cross-sell and waitlist leads.
The number of leads represents the total number of prospects entering the funnel for the first time across all communities and channels. This number includes after hours leads, meaning conversations handled outside of business hours (9am - 5pm local time). Hover over the number of total leads for the percentage of after hours leads.
Note: The number of leads represents the number of unique conversations, not necessarily the number of unique prospects. One lead may reach out to multiple communities at your organization, and each of those conversations would be counted as a separate conversation.
The percentage in the upper right corner of the Leads box indicates the percentage difference in leads handled in the current date range compared to the prior date range of equal length. For example, if your date range is set to the month of October, this percentage will compare your October data to your September data.
Cross-Sell and Waitlist Leads
The boxes on the right show the number of cross-sell and waitlist leads.
If you have community groups set up with EliseAI, your AI Assistant can cross-sell across those community groups if a lead’s unit preference is not available at a single community.
If you have enabled waitlists for your community with EliseAI, your AI Assistant can add prospects to your waitlist if their layout preference is not available. Your AI Assistant will automatically reach back out to that prospect when a unit of that layout becomes available.
In both boxes, click the number of each type of lead to view conversion rates, as well as links to the individual conversations included in the total number.
Lead Conversion
The Lead Conversion section breaks down your total traffic across different channels (Email, SMS, Voice, etc.)
Use the Channel dropdown above the bar chart to filter the chart to a specific channel.
Note: The numbers in each bar are measured by individual events, not tracking journeys across each prospect. For example, a prospect may reach out to schedule a tour within the reporting period, but will not go on to apply and sign a lease until after the end of the date range. Conversely, a prospect may tour before the date range and go on to apply within the range. In this case, their tour would not be counted for the purposes of this report. If you are seeing a discrepancy in reporting, it may be because of differences in how the reporting is tracked.
The data is further broken down on the right side of the section, where you can compare data across each channel.
The Lead Attended Tour Rate includes both tours marked as Show events as well as unmarked tours.
The Lead Applied Rate will match the number of applications started. For more data on application rates, see the Application Details tab.
Note: Webchat is always going to have slightly lower performance than other channels, especially in application and lease signing rates. Typically, prospects using webchat are asking quick questions and scheduling tours, and they don’t continue through the funnel via the webchat platform. Additionally, most webchat leads do not provide contact information that allows your AI Assistant to follow up.
Engagement
The Engagement section shows your AI Assistant’s number of messages sent, amount of time saved, and average response time. This data includes all channels.
The total number of messages includes the number of follow-ups, as well as after hours messages.
The amount of hours saved by your AI Assistant is calculated by multiplying the number of messages by 5 minutes, the estimated number of time it would take an onsite team member to respond to a message themselves.
The response time is a median, meaning it’s the midpoint between shortest and longest response times. Webchat and Voice data will likely reduce the response time, as responses through those channels are delivered in roughly 2-5 seconds. Other channels like email and SMS take about 2-3 minutes to respond on average.
Automation
The Automation section can be thought of as your onsite performance health.
The Early Takeover Rate indicates how often your onsite team is taking over conversations from your AI Assistant. Ideally, the number should be under 5%.
The Handoff Rate indicates how often your AI Assistant cannot answer a question and needs an onsite team member to step in. In this example, the handoff rate is 9.55%—meaning that 90.45% of conversations are being handled entirely by the AI!
Highly efficient teams have a handoff rate under 10%, but note that newly launched communities may see a higher handoff rate as your AI Assistant’s knowledge base is established.
Additional Tabs: Metrics by Channel, Source, and Community
The additional tabs at the top of the page allow you to further segment your data to easily understand it.
Metrics by Channel, Source
You can group data by Channel, Marketing Source, Standardized Marketing Source, Month, and Week.
Grouping by Marketing Source is going to be listed as the exact source for each lead. This can get a little messy if your marketing sources don’t match perfectly across communities. Use the Standardized Marketing Source grouping to automatically clean up the view and group the same sources together under one header.
For example, “Rent.” and “Rent.com” in Marketing Source grouping would be combined into “Rentcom” under the standardized grouping.
Metrics by Community
This tab offers the same grouping available in the “Metrics by Channel, Source” tab, but here, you can break the data down by community.
Additional Tabs: Application Details
The Application Details tab breaks down your application data to zoom in on that portion of the funnel. This feature is currently in beta. If you're interested in joining the beta feature, please reach out to your CSM.
The bar chart shows your application conversion, including the number of applications started, completed, denied, and approved, as well as the number of leases signed.
Below the chart, you can view the application metrics for each individual community.